PGA Show Perspective: Made to last – Powerbilt golf
Golf is a timeless game, but rarely do we see a brand that stands the test of time. That is a different story with Powerbilt Golf, however.
The brand has been revitalized into the modern era from its origins in 1916. Originally owned by Hillerich & Bradsby (who operated Louisville Slugger baseball bat company as well) Powerbilt golf was among golf’s storied and decorated companies.
The company’s reign spanned from the 1930’s to 1980’s with major championship wins in professional golf throughout. The company celebrated its 110th year in business in 2026.
“This is a brand that we have so many people saying I remember seeing this in my Grandpa’s golf bag” said Trevor Larsen of Powerbilt Product Development.
So, what’s going on with Powerbilt right now? A lot, it turns out.
First and foremost, the spirit of the persimmon is alive and well with Powerbilt. Tom Demsey builds the company’s persimmon drivers and fairway woods. The four-time All-American at Arizona State University, 1993 NCAA Individual Champion, and PGA Tour player from 1995 to 2015 crafts these clubs by hand.
From there, Powerbilt offers clubs into the modern game with a full lineup through the bag. For irons, their lineup covers the player’s distance set, Atlas PD, Atlas CB cavity back, and Atlas MB muscle back irons.
For the putter, intriguingly, Powerbilt teamed up with club designer Weston Maughan and created a timeless, fully CNC-milled classic blade design forged from Japanese S20C carbon steel. A putter matches the aesthetic of the history of the company!
Moving to the top part of the bag, we got to see the brand new Atlas 430-3D, a 3D-printed driver, the first of its kind. The driver is so new, Powerbilt had its first shipment arrive to the PGA Show and right into the booth for the big debut.
Also on the driver front, Powerbilt showcased a mini driver at the PGA Show. The Atlas Mini is 12 degrees, and it can be adjusted higher and lower in loft by two degrees.
From persimmon to 3D-printed drivers, Powerbilt is doing something unique in today’s game, and we’re looking forward to what this generation-spanning company delivers in the future.